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EU AI ACT - AI-Enabled Medical Devices & Software as a Medical Device (SaMD)

Consulting Expertise Bridging the EU AI Act, EU MDR and GDPR

Artificial Intelligence is transforming healthcare and creating new opportunities for software, digital health and medical device manufacturers.

As AI increasingly becomes part of medical devices and Software as a Medical Device (SaMD), organisations must navigate an evolving regulatory landscape where multiple legal, technical and clinical frameworks apply simultaneously.

AI-enabled medical devices may be required to comply with the EU Medical Device Regulation (MDR 2017/745), the EU Artificial Intelligence Act (EU AI Act 2024/1689) and the General Data Protection Regulation (GDPR). Together, these frameworks introduce requirements that extend beyond traditional medical device compliance, including AI risk management, data governance, human oversight, validation, lifecycle management and post-market surveillance.

The challenge is no longer understanding each regulation individually.

The challenge is understanding how these regulatory frameworks work together throughout the entire product lifecycle—from concept and intended medical purpose through design and development, risk management, validation, clinical evaluation, market access and post-market activities.

Tox Regulatory Advisor ApS helps organisations bridge these requirements by integrating regulatory affairs, quality management, clinical affairs, design assurance, validation, risk management and AI governance into practical product development strategies.

Our Consulting Expertise

Regulatory Strategy

  • Qualification and classification of AI-enabled medical devices and SaMD
  • Regulatory pathway and conformity assessment strategy
  • Gap analysis against the EU MDR, EU AI Act and GDPR
  • Regulatory implementation planning

AI Risk Management & Governance

  • Integration of AI-specific considerations into medical device risk management
  • AI governance throughout the product lifecycle
  • Human oversight strategies
  • Data governance
  • Cybersecurity considerations
  • Change management and lifecycle management

Design Assurance & Validation

  • Design controls and Design Assurance
  • Verification and Design Validation
  • AI model validation &Medical device validation

Clinical validation &Human factors and usability engineering

Quality Management & Lifecycle Support

  • Integration of AI requirements into Quality Management Systems
  • Technical Documentation
  • Performance monitoring, Post-Market Surveillance &CAPA
  • Continuous regulatory compliance

Our Approach

Rather than treating the EU AI Act, the EU MDR and the GDPR as separate regulatory requirements, we help organisations integrate them into a coherent product development and lifecycle strategy.

By bridging regulatory affairs, quality management, clinical affairs, design assurance, validation and AI governance, we support organisations in developing AI-enabled medical devices that are not only compliant, but also safe, effective and prepared for long-term lifecycle management.

ABOUT US

Helping Companies Successfully Transition from Innovation to Regulated Healthcare and Product Safety

Founded in 2009, TOX Regulatory Advisor ApS is an independent consultancy specialising in Regulatory Affairs, Clinical Affairs, Quality Management and Toxicology.

For more than 15 years, we have supported organisations across the medical device, in vitro diagnostic (IVD), pharmaceutical, chemical and cosmetic sectors in navigating complex regulatory, scientific and quality requirements throughout the entire product lifecycle.

Our expertise spans Europe, North America, Asia, Latin America, Africa and the BRICS countries, supporting organisations from early product development through regulatory approval, market access and post-market activities.

As healthcare continues to evolve through Artificial Intelligence (AI), connected technologies and digital health solutions, regulatory expectations are evolving as well.

Today, our expertise has expanded to support organisations developing AI-enabled medical devices and Software as a Medical Device (SaMD), helping bridge the requirements of the EU Medical Device Regulation (EU MDR 2017/745), the EU Artificial Intelligence Act (EU AI Act 2024/1689) and the General Data Protection Regulation (GDPR).

Successfully bringing AI-enabled medical devices to market requires more than software development alone. It requires the integration of regulatory affairs, quality management, risk management, design controls, validation, clinical affairs, human factors, data governance and lifecycle management into a coherent development strategy.

At Tox Regulatory Advisor, we help organisations bridge these technical, clinical and regulatory requirements to support the development of safe, effective and compliant healthcare products.

Alongside our expertise in AI-enabled medical devices, we continue to support manufacturers of medical devices, IVDs, pharmaceuticals, chemicals and cosmetic products through practical scientific, regulatory and quality solutions tailored to their business needs.

Our Areas of Expertise

AI-Enabled Medical Devices & Digital Health

Supporting software companies, digital health innovators and MedTech manufacturers with:

  • EU AI Act implementation and AI Medical Device Readiness

  • Regulatory Strategy and AI Risk Management

  • Clinical Validation, Human Factors & Usability Engineering &AI Governance

  • Design Controls & Design Assurance

  • Post-Market Surveillance, Quality Management Systems & Technical Documentation

  • Executive Advisory, Workshops and Team Training

Medical Devices & In Vitro Diagnostics (IVDs)

Supporting manufacturers throughout the product lifecycle with:

  • Regulatory Affairs, Clinical Affairs and Biological evaluation/biocompatibility

  • Design Controls & Design Assurance

  • Design Verification & Validation

  • Risk Management & Technical Documentation

  • Quality Management Systems & Post-Market Support

  • Standards Compliance & Global Market Access

Pharmaceuticals, Chemicals & Toxicology

Supporting organisations with:

  • Toxicological Risk Assessment and Chemical Regulatory Compliance

  • Scientific and Regulatory Strategy &Product Stewardship

  • Safety Documentation &Regulatory Support

Cosmetic Safety & Product Development

Helping organisations develop safe, effective and compliant cosmetic products through:

  • Cosmetic Formulation, Cosmetic Safety Assessments &Toxicological Risk Assessment

  • Ingredient Evaluation, Regulatory Compliance & Product Development Support

Our Approach

Our role extends beyond helping organisations comply with regulations.

We help our clients make informed development decisions by integrating science, engineering, clinical thinking, quality management and regulatory strategy from the earliest stages of product development through market access and lifecycle management.

Whether supporting AI-enabled medical devices, medical devices, IVDs, pharmaceuticals, chemicals or cosmetic products, our objective remains the same:

Helping organisations reduce regulatory uncertainty, strengthen product development and bring safe, effective and compliant products to market with confidence.

Turning innovation into products prepared for regulated healthcare and global markets.

Further information regarding services, expertise and how our experience can support your business?

Please contact us at: